Designing & Implementing A Fantastic Booth Experience

A successful booth experience goes far beyond purchasing a space with the event organizer and purchasing a booth setup. To make an impact on the show and your potential clients, you have to take the time to intricately design your booth experience from first sight to when they walk away from the booth.

This guide is designed to give you a new perspective on how you should approach your tradeshow booth experience. Creating a custom and unique experience for visitors to your booth will help you stand out from the crowd and be remembered after the show when you follow up with your prospects.

19 years of combined self-storage experience

Senior Marketing Strategist Anthony Aguilera

About The Team

1. Start By Setting Clear Goals:

Months before the trade show, it is important to sit down with your team and discuss what goal or goals you are trying to achieve by attending the trade show. Everyone’s goal is to get more business, but it is important to break down who your target market is and what outcome you are trying to achieve. These goals could consist of generating leads, building brand awareness and industry partnerships, or potentially showcasing a new product. Making sure you set clear goals will help you with designing a unique overall experience for prospects when they interact with your team and booth during the trade show.

2. Designing An
Eye-Catching Booth:

The design of your trade show booth is extremely important to you and your team in achieving the goal(s) you set. If you don’t have the internal resources to design your booth, then you should dedicate some time to identify a high-quality designer to design the visuals for your booth. When you are having your booth designed, it is important to tastefully use bold colors to catch the eye of people walking by. It is also important to carefully place critical information in positions that can be easily read from a distance and the angle of someone walking by the booth.

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This information will help the prospect know what services your business provides and will start the process of drawing them into your booth to talk with your team. Simplifying your booth design will be critical as well. You do not need to overwhelm people with information on your booth. You will have handouts that will assume that job. Your booth should be tastefully simplified and welcoming to those walking by.

Case Study

Learn now we helped rebrand the BEST management company self storage

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3. Designing A Great Booth Experience:

Not only will you need to have your booth designed visually, but you will also need to take the time to design the experience visitors will have at your booth. This will come with training your staff and making sure they are knowledgeable not only about your product but also about the self-storage industry and the dynamics your targeted prospects are dealing with. Your staff should be able to answer attendees’ questions and also engage them in conversation.

Being too “salesy” will deter your booth visitors from sticking around and considering you as a legitimate vendor. Your staff needs to understand that your prospects are all people, and it’ll be important to connect with them on a personal level. One way to lower your prospects' guard is to offer giveaways or have a game at your booth to win a prize. Creating a fun environment around your booth will reinforce your brand in the minds of your prospects and will increase the likelihood of your team converting them into paying clients.

Need Help With Your Next Tradeshow Booth Experience?

Developing a fantastic tradeshow booth experience can be a daunting task. Not only do you have to worry about the logistics of getting your team to the trade show, but you also have to worry about how to effectively capture leads so that you can get the ROI you are looking for from the cost of a tradeshow.

Our team of design and marketing experts has over 19 combined years of experience in the self-storage industry and on what it takes to effectively generate business from trade shows. Contact us today if you are interested in hearing more about our strategies or if you need help planning your next tradeshow!

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